アンバー

About me

ABOUT.


WORK EXPERIENCE


Lead Graphic Designer / Lead Photographer

Studio Photoshoots
- Product Photography
- Communication / Brand Graphics
- Handling of Social Media Platforms
- In charge of coming up with Creative Campaigns for product launches
- Handling of company's web store
- Media Coverage
July 2015 To Present

Freelance Creative Contributor, BALR

 Amsterdam, Netherlands
August 2015 To Present

Freelance Online Creative Contributor, SoccerBible

United Kingdom
March 2015 To Present


Interior Design Intern, DesignSpirits @ Daitabashi - Tokyo, Japan

July 2010 -   October 2010

Worked on development and execution of model for  Niseko Lookout Cafe  based in Hokkaido, Japan

 Size : 1,846 sq ft                                                                      

Awards for Project:
Gold Award of Pacific Interior Design Awards 2011 (Hong Kong)
Silver Award of Design for Asia Award 2011 (Hong Kong)
Merit Award of Best of Year Awards 2011 (New York)
Excellence Award of Perspective Awards 2011 (Hong Kong)
Grand Prize of Restaurant & Bar Design Awards 2011 (UK)

Worked on the proposal, concept development and 1:1 scale models for a chapel project based in Kyushu, Japan


Interior Designer, DesignRebirth, Singapore

April 2011 - July 2011

Worked on as built drawings, 3D modelling and material selections for retail and residential projects.


Sales Assistant, Rockstar by Soon Lee @ Cineleisure

February 2010 - December 2010

Worked as a sales assistant whereby visual merchandising and retail display skills were put to excellent use.  


Service Crew, Toby's Estate, Singapore @ Rodyk Street

July 2014 - September 2014

Worked as  a service crew, learning about the importance of the service sector and and also a substantial amount of knowledge on coffee and basic barista training. 


OBJECTIVES


 

To continually pursue my passion of photography and design and to create inspired works for clients and agencies alike. 

 





ABOUT ME


To me, design is more than just a form of beautifying a space, it is about how a space or a moment can affect a user or create a perception.

As the saying of the late Ludwig Mies van der Rohe goes “ God is in the details ”

Being able to understand scale, proportion and human ergonomics when it comes to design has become essential to me pursuing photography and is to me, what I feel I’ve learnt to master during my formative year of studies.

Passion for photography and design runs deep in my veins and the desire to create content and that brings joy and excitement to the user is the ultimate goal.


EDUCATION


BA ( Hon ) Interior Design @ Singapore Institute of Technology // Glasgow School of Art

Diploma in Retail & Hospitality Design @ Temasek Polytechnic 

O Level's @  Bedok North Secondary School


AWARDS


Runners-up in the National Cyber Museum Design Competition organised by the National Heritage Board, Singapore

Best Final Year Project for the course Retail & Hospitality Design, 2011

Awarded Singapore Design Award - Student Category 2015


TECHNICAL SKILLS


Street / Wedding / Sports / Fashion Photography / Editorial

Adobe Lightroom

Adobe Photoshop

Adobe Premier Pro

Adobe Illustrator

Adobe In-Design

AutoCAD

Google Sketchup Pro

Podium Rendering Software

Microsoft Office

Manual Drafting / Sketching / Rendering

Model - Making



2017